Free, with the analytics included
Most free tiers give you the thing and withhold the knowing. This one gives you two dynamic codes and the scan analytics that go with them, because a code you cannot measure is a code you cannot improve.
What two dynamic codes actually gets you
A dynamic code separates the symbol from the destination: the printed square never changes, and where it points is a field you can edit. Two of them covers a menu and a poster, or a business card and a product insert.
Static codes are unlimited, because a static code costs us nothing to serve — it encodes your destination directly and never touches our servers again. It also can never be changed, which is the trade. The difference in full.
Scans are never metered
No plan has a scan limit, and the free plan is not an exception. Charging by the scan means a campaign that works costs more than one that does not, which is a strange thing to sell somebody.
What you do not get
The reporting centre — nine reports behind one filter, with comparison, scheduling and export — is a paid feature. So are campaigns, folders, your own domain, forms and conversion tracking. What stays is the dashboard: scans, visitors, places, devices and the trend over time.
Everything included
- Two dynamic codes and unlimited static ones
- Unlimited scans — we never meter the thing you printed
- Scan analytics, not a teaser
- The design studio, with your logo and colours
- A digital card and a landing page
Pages you publish on the free plan carry a small mark of ours. It is removed on every paid plan, and on a public-facing page that is most of what the first paid tier is buying you.