Guide
Putting a logo in a QR code without breaking it.
Learn how to add your logo to a QR code the right way, with the right settings, sizing and design best practices, so it looks great and always scans.
Why logos work
QR codes can tolerate a certain amount of damage.
QR codes use error correction, which allows them to recover data even when part of the code is covered by a logo or design. There are four correction levels, each capable of restoring a different amount of lost data.
- Finder patternKeep the logo away from these areas.
- Quiet zoneKeep at least 4 modules of clear space around the entire code.
- Logo placementKeep the logo centred and under about a quarter of the code's width (at H level).
Six simple steps
How to add a logo to your QR code.
Follow these steps to create a branded QR code that looks great and always scans.
- 1Set the correction levelUse High (H) for logos (~30% recovery).
- 2Keep the logo under a quarterAim for about 22% of the code's width or less.
- 3Center the logoKeep it in the middle and away from the corner finder patterns.
- 4Preserve the quiet zoneKeep at least 4 modules of clear space around the entire code.
- 5Use a shorter destinationShorter URLs create fewer modules and more robust codes.
- 6Print and testScan the printed code with a real phone in real-world conditions.
Find the right size
Logo size comparison.
At the highest correction level (H), keep your logo under about a quarter of the code’s width. Larger logos can cause scanning issues, especially in print or low-light conditions.
Understand the key elements.
Each part of the QR code plays a role in making sure it scans reliably, even with a logo.
- Finder patternsThe three corner squares used for detection. Keep your logo away from these areas.
- Data modulesStore the encoded information. Error correction helps recover data if some are covered.
- Logo areaKeep centred and under about a quarter of the code's width.
- Quiet zoneKeep at least 4 modules of clear space on all sides.
Screen vs. print.
QR codes often scan easily on screens, but print is more challenging. Use larger sizes, higher correction levels and good contrast for the best results.
Keep your destination short.
Shorter URLs create fewer modules, which makes the QR code cleaner, easier to scan and more reliable, especially in print.
https://www.yourbrand.com/products/category/summer-sale?ref=newsletter&utm_source=email…Long URLs create more modules, making the code denser and harder to scan, especially with a logo.lykr.io/saleShort links create fewer modules, larger elements and more robust QR codes.
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